THE OPPORTUNITY:
To launch a global employee engagement program that has both a central corporate presence, as well as a scalable UGC component that was adopted at the local office and individual levels .
THE SOLUTION:
“The Power of Be” was developed in partnership with with internal leadership and HR to better position employment opportunities, increase retention. I designed guidelines, as well as launch-ready visual assets, templates, tools, and premiums. Years on from the launch of #BEColliers, examples of it’s presence remain on LinkedIn, Instagram & Facebook, Colliers has more than doubled their job views and “apply” clicks.